Helperz.ro (OVS Sotto Data) is a Romanian digital platform connecting individuals looking for caregiving jobs—such as babysitters, nannies, housekeepers, and elderly caregivers—with families in need of help. Operating in both urban and rural communities, the platform focuses on trust, safety, and efficiency, enabling people to find or offer support with dignity and ease.
Challenge
While the platform was gaining traction, many users—especially those with limited digital literacy—struggled to create complete, well-written helper profiles or job ads. This resulted in incomplete listings, unclear information, and reduced trust between helpers and families.
The lack of high-quality listings impacted match rates, user satisfaction, and overall platform efficiency. Onboarding took too long, and the customer support team frequently had to assist with writing or reformatting user-generated content.
If left unaddressed, these challenges risked slowing platform growth, increasing support costs, and preventing capable workers from finding employment simply because they could not effectively present their skills or needs online.
Solution
Helperz.ro partnered with Nenos—an AI technology provider that is part of Bittnet Group, an AWS Advanced Partner—to support the implementation of an AI-powered profile generator. The goal was to enable any user, regardless of writing skills, to quickly create clear, professional, and empathetic listings.
The solution used the AWS Platform, leveraging Natural Language Processing (NLP) models optimized for the Romanian language. Users now provide just a few basic details (experience, availability, services offered or requested), and the AI instantly generates a polished, ready-to-publish text.
The cloud infrastructure supports a scalable solution in a secure environment. Post-implementation, Nenos continues to provide monitoring and performance optimization.
Results and Benefits
The AI-powered feature transformed the onboarding experience, making it faster, more inclusive, and more effective. Within the first months of launch:
- 40% increase in completed profiles and job ads
- 60% faster onboarding time from registration to published listing
- 25% improvement in match rates between helpers and families
- Over 70% of new users adopted AI-generated content for their listings
- Significant reduction in customer support requests related to content creation
These improvements translated into higher platform engagement, reduced operational costs, and a better overall user experience.
About Nenos Software
Nenos, part of Bittnet Group, is a Romanian applied AI company specializing in building tailored AI agents that perform real business tasks across industries such as insurance, finance, hospitality, and HR. With over seven years of experience in custom software development and a team of 25 specialists, Nenos delivers scalable, multilingual, API-integrated solutions that adapt to each client’s operational needs. The company also invests in talent development through its Nenos Academy, offering training in technologies like JavaScript and Python to nurture future software and AI professionals.