Purple Vague is a boutique mountain getaway in Romania offering premium bungalow-style accommodation near the Leaota Mountains, close to Bucharest and Brașov. The property combines quiet, nature-first experiences with curated amenities (brunch events, wellness and outdoor activities) across a limited-capacity setting (four premium bungalows and two standard rooms for up to 12 guests), positioning itself as an intimate, design-led destination.
Challenge
As demand grew, Purple Vague faced a surge of repetitive inquiries across the website and WhatsApp about availability, pricing, amenities, and nearby activities. Their site contains rich content, but guests often preferred quick, conversational answers rather than navigating multiple pages. Covering these questions around the clock with human staff was impractical, creating gaps after hours and risking slower responses during peak moments.
If left unaddressed, these issues would have continued to drain staff time, generate inconsistent answers, and lead to missed guest opportunities. The team needed a reliable, brand-aligned way to provide instant information—without replacing their existing booking flow—so visitors could self-serve details and then proceed confidently to the booking engine.
Solution
Purple Vague engaged Nenos Software (part of Bittnet Group, an AWS Advanced Partner) to design and implement a virtual receptionist that operates on the website and via WhatsApp. Nenos delivered an AI-powered conversational layer that understands natural language, retrieves verified information from Purple Vague’s curated content, and responds in the brand’s tone—24/7. The assistant was embedded as a lightweight web widget and connected to the WhatsApp Business channel, giving guests a consistent, low-friction experience wherever they start the conversation.
The solution runs on an AWS cloud foundation using managed services for the conversational model, secure APIs, content storage, and search over structured and unstructured information. Rather than introducing a new booking process, the assistant deep-links guests to Purple Vague’s existing booking engine when appropriate, while handling everything else—answers about rooms and amenities, what to do nearby, property policies, and practical tips—within the chat. Operational guardrails ensure responses are grounded in approved content, while monitoring and logging support ongoing quality reviews and quick updates as offers or descriptions evolve.
Nenos provided end-to-end delivery—from discovery and content mapping to deployment and tuning—followed by post-implementation support. This includes proactive performance monitoring, content refresh workflows (so new brunch events or activity updates are reflected immediately), and periodic optimization sessions with the Purple Vague team to refine prompts, FAQs, and conversation flows as guest behavior patterns emerge.
Results and Benefits
The virtual receptionist improved responsiveness and guest self-service from day one. Measured outcomes include an average chat response time under 2 seconds, engagement from at least 10% of website visitors interacting with the assistant, and 99% service availability. These gains reduce staff workload on repetitive questions while preserving the property’s personal touch for higher-value interactions. By guiding visitors quickly to answers and then into the existing booking flow, the experience feels fast and consistent without altering Purple Vague’s operational model.
Qualitatively, guests now get instant clarity on room types, amenities, and local activities, while the team spends less time triaging routine inquiries and more time enhancing on-site experiences. The architecture scales to seasonal peaks without additional overhead, and content changes propagate quickly keeping information accurate and aligned with Purple Vague’s brand promise.
About Nenos Software
Nenos Software, part of the Bittnet Group, builds specialized AI agents that take on real operational tasks—from hospitality assistants to investor relations and public tender support. As an AWS-focused provider, Nenos combines rapid implementation with measurable impact, helping clients launch production-grade AI experiences that scale securely and integrate cleanly with existing processes.